Balancing the College Baseball Budget

Kelly Kulina: Your Link to the Colleges

Prior to the beginning of this season, the athletic departments at Northern Iowa and the University of Vermont announced that this would be the final season for their baseball programs. While the last thing any athletic director wants to do is cut programs and staff, priorities have to be made even at the largest state schools. Even worse, the economic recession has exacerbated the funding deficit between revenue and non-revenue sports. Unfortunately for coaches and recruits alike, “America’s Favorite Past Time” is on the wrong end of this deficit.

While colleges and universities across the country have spent the past year making tough financial decisions, their athletic departments have come to grips with the fact that they’re not immune to what is going on with our economy. Even as the NCAA reports an average annual increase of 5% in student-athletes at member institutions, all sports at all levels have been tightening their belts. Sadly, as low as funding for college baseball has been, being a non-revenue sport puts it at the top of the list to come under the “budget microscope.”

The biggest reality I had to face when I was coaching was to understand exactly what it meant to be a “non-revenue” sport. With smaller audiences and a TV deal worth a fraction of the ones that basketball and football have, there are only a handful of Division I baseball programs that actually “make money” for their school. In most cases, baseball programs rely on the success of football, basketball and fundraising to finance their programs. On top of that, 35-man rosters and a 56-game schedule make baseball very expensive relative to other non-revenue sports, such as golf and tennis. So, when it comes budget time, baseball has lots of lines on its budget for an AD to adjust or eliminate altogether.

Even fully-funded programs find that in order to make a push for additional amenities, coaches need to fundraise and bring additional money into their program. Adding advertisements to the outfield wall, baseball programs and booster clubs were all ways I helped ease the budget crunch for the University of Maryland program. Yet, even with additional fundraising efforts, the most successful coaches are also going to be the thriftiest.

If you can assume that uniforms and equipment, travel and field operations are all fixed costs, the first cutback will always be recruiting. Coaches cannot afford to go to as many events, and if anything, have to budget for the events they do go to very carefully. When I was on the road, I would often share rooms with other coaches or stay with friends and family just to help my bottom line! One of the first things we share with players in our Exclusive College Recruiting Program is that the college baseball recruit has to be prepared to recruit coaches before they come see you play.

Writing and calling coaches, making unofficial visits and having a video all dramatically increase your chances of being seen by coaches this summer and fall. When I went to games, tournaments or showcases, I already knew ahead of time who I was going to see. I couldn’t afford not to do my homework on players beforehand! Players, too, cannot afford to take the “shotgun approach” to their summer schedule. Pick your spots carefully. Who is going to be at a showcase? Who do you have consistent contact with? That’s how coaches with short budgets look at their summer.

There’s no doubt in my mind that college baseball’s popularity is on the rise even with casual fans. The College World Series has really taken off the last few years and the game is reaching more viewers through increased TV coverage. Let’s hope that we’re seeing the end of “making do,” and instead push to make college baseball successful at every institution!

Kelly Kulina is the Senior Vice President of College Recruiting at Baseball Factory. Kulina is a former Associate Head Coach and recruiting coordinator with the University of Maryland. As a former recruiting coordinator for ten years in the ACC, Kulina has vast contacts and is widely respected throughout the nation. From 1989 to 2000, Kulina coached 46 players who were selected in the MLB draft.